The Major Difference Between a Volume Discount and a Cross-Media

question 76

True/False

The major difference between a volume discount and a cross-media discount for advertisers is that in a cross-media buy an advertiser accumulates credit across a number of different vehicles rather than in just a single vehicle.

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Definitions:

Ratio Data

A type of quantitative data that not only allows for comparison of amounts but also involves a natural zero point, allowing for statements of multiplicity.

Material Costs

The expenses incurred for materials that are directly used in the production of goods or services.

Specified Characteristics

Detailed attributes or features that are identified as requirements or standards for a particular object, process, or service.

Nominal

Relating to names or categories that are only labeled and do not have an inherent order or rank.