A Study Commissioned by the OAAA About Communication Effectiveness Showed

question 45

Multiple Choice

A study commissioned by the OAAA about communication effectiveness showed overall that:

• A)34 percent of subjects noticed outdoor signs.
• B)outdoor signs can be effective in building brand recognition.
• C)50 percent of people who noticed outdoor signs actually read the copy.
• D)increased attention was not affected by the size of boards.
• E)retention dropped off 5 percent for every word beyond six on a billboard.

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Definitions:

Durable Power

A legal document that grants someone the authority to act on another's behalf in legal or financial matters, continuing in effect even if the grantor becomes incapacitated.

Incapacitated

Refers to the state where an individual or entity is legally unable to make their own decisions due to mental or physical disability.

Partially Disclosed

Refers to a situation where some but not all relevant information has been revealed.