A Study Commissioned by the OAAA About Communication Effectiveness Showed

question 45

Multiple Choice

A study commissioned by the OAAA about communication effectiveness showed overall that:

• A)34 percent of subjects noticed outdoor signs.
• B)outdoor signs can be effective in building brand recognition.
• C)50 percent of people who noticed outdoor signs actually read the copy.
• D)increased attention was not affected by the size of boards.
• E)retention dropped off 5 percent for every word beyond six on a billboard.

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Definitions:

Donation

The act of giving money, goods, or time to support a cause, individual, or organization without expecting anything in return.

Central Route

A method of persuasion that relies on the audience's careful and rational evaluation of the arguments presented in a communication.

Surface Cues

External or superficial features of an object or situation that can influence perception and decision-making.

Source Attractiveness

A concept in communication and marketing that suggests messages are more effective when the source is viewed as physically appealing, relatable, or likeable.