Predictive Models of Consumer Purchase Behavior That Allow Advertisers to Combine

question 12

Multiple Choice

Predictive models of consumer purchase behavior that allow advertisers to combine recent purchasing activity and consumer profiling are:

• A)data mapping.
• B)behavior contours.
• C)behavior maps.
• D)data mining.
• E)data stripping.

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Definitions:

Mortgage Exemption

A provision in tax law or regulation that allows certain mortgage payments, interest, or property taxes to be excluded from taxable income.

Home Mortgage

A loan provided by a lender or financial institution to purchase a house, where the property itself is used as collateral.

Wealth Taxes

Taxes levied on the total value of personal assets, including real estate, bank deposits, shares, and other forms of property.

Ad Valorem Taxes

Ad valorem taxes are taxes based on the assessed value of real estate or personal property, commonly used in property tax.