When It Comes to DRTV, Which of the Following Would

question 83

Multiple Choice

When it comes to DRTV, which of the following would NOT be an inherent advantage?

• A)shows product in use
• B)creates excitement for product demonstrations in realistic circumstances
• C)inexpensive way to rid TV of commercials
• D)significant way to test various product benefits and measure sales response
• E)almost immediate results compared to almost all other media F)time sensitivity related to a spot

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Definitions:

Contribution Margin

The amount by which a product's sales price exceeds its variable costs, used to cover fixed costs and to generate profit.

Break-Even Point

The point at which total costs and total revenue are equal, resulting in no net loss or gain for a business.

Net Loss

A financial situation that occurs when a company's total expenses exceed its revenues, indicating a negative profit.

Variable Costs

Costs that change in proportion to the level of activity or volume, such as raw materials and direct labor.