The Primary Concern of Database Marketing Is How to Use

question 16

True/False

The primary concern of database marketing is how to use information to predict future purchases.

---

Definitions:

Capital Market Line

A line used in the capital asset pricing model to illustrate the rates of return for efficient portfolios depending on the risk-free rate and the level of risk (variance).

Forecasted Return

The expected return on an investment based on models of analysis or historical performance data.

Required Return

The minimum expected yield by investors based on the investment’s perceived risk level, influencing investment decisions.

Holding-Period Return

The rate of return over a given period.