One of the Major Characteristics of Direct Response, Regardless of the Means

question 18

True/False

One of the major characteristics of direct response, regardless of the means used to reach its audience, is the ability to personalize the message.

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Definitions:

Yardstick Reports

Comparative reports that measure the performance of an organization against a standard or benchmark.

Chronological Pattern

An organizational method where events or steps are presented in the order they occurred in time, from earliest to most recent.

RFP

Request For Proposal; a document issued by an organization to solicit proposals from potential providers as part of a competitive bidding process.

Cover Letters

Written documents submitted with a job application, explaining the applicant's credentials and interest in the open position.