If Not Executed Properly, Sales Promotion Can Damage Brand Equity

question 18

True/False

If not executed properly, sales promotion can damage brand equity by replacing the image of a product with price competition.

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Definitions:

Price Inelastic

A characteristic of goods for which demand does not significantly change with a change in price.

Drug-Related Crimes

Illegal activities connected to the possession, distribution, manufacture, or use of controlled substances as defined by law.

Agricultural Output

The total amount of agricultural products, including crops and livestock, produced within a specific time frame.

Technological Improvements

Technological improvements involve the application of better solutions that meet new requirements or existing market needs, often leading to increased efficiency and productivity.