If You Are Looking at Consumers' Lifelong Values and Preferences

question 5

Multiple Choice

If you are looking at consumers' lifelong values and preferences in order to develop strategies for products they will use later in life, you are using the technique called:

• A)trend analysis.
• B)secondary research.
• C)cohort analysis.
• D)life-stage analysis.
• E)life-style analysis.

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Definitions:

Secondary Sex Characteristics

Physical features that distinguish the two sexes from each other, apart from the reproductive organs, that emerge during puberty.

Tertiary Sex Characteristics

Characteristics not directly involved in reproduction but which differentiate between the sexes, such as voice pitch or hair patterns; this term is not strictly used in scientific literature and could be considered incorrect.

Broadening Shoulders

A metaphor for taking on more responsibilities or preparing to handle more challenges.

Hypothalamus

A region of the brain that controls an enormous number of bodily functions, including hunger, thirst, emotions, and the circadian rhythms.