Which of the Following Would NOT Be a Technique Employed

question 13

Multiple Choice

Which of the following would NOT be a technique employed by database marketers to learn a great deal about how consumers live?

• A)sweepstake entries
• B)free product offers
• C)VALS description
• D)merchandise orders
• E)rebate information

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Definitions:

Neuroticism

A personality trait characterized by emotional instability, anxiety, moodiness, worry, and a tendency toward negative emotional states.

Extraversion

a personality trait that involves being outgoing, energetic, and sociable, and deriving energy from interactions with others.

Conscientiousness

A dimension of personality that involves being disciplined, organized, and responsible for one's actions.

Cluster A

A classification within the Diagnostic and Statistical Manual of Mental Disorders (DSM), referring to personality disorders characterized by odd, eccentric thinking or behavior; includes paranoid, schizoid, and schizotypal personality disorders.