Which Would NOT Be a Variable That Could Be Evaluated

question 89

Multiple Choice

Which would NOT be a variable that could be evaluated in pretesting?

• A)ability of the ad to attract attention
• B)comprehension by the reader/viewer
• C)playback of copy points
• D)ability to predict the success or failure of an ad
• E)irritation level

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Definitions:

Sound

Sounds that move through air or a different medium and are audible when they arrive at an individual's or an animal's ear.

Audiotapes

Magnetic tapes used for recording and replaying sound, including music and voice.

Forcibly Raped

A criminal act involving the non-consensual sexual intercourse achieved through physical force, threat, or intimidation.

Incapacitated

A state in which an individual or entity is unable to act or respond due to injury, illness, or other impairments.