A Good Copy-Testing System Is Based on a Model of Human

question 11

Multiple Choice

A good copy-testing system is based on a model of human response to communications, which includes all of the following EXCEPT:

• A)the reception of the stimulus.
• B)the comprehension of the stimulus.
• C)the response to the stimulus.
• D)the reception of, comprehension of and response to the stimulus.
• E)the response to psychological standards.

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Definitions:

Ethos

The characteristic spirit of a culture, era, or community as manifested in its attitudes and aspirations.

Argument By Character

A form of persuasion in which one attempts to sway an audience by emphasizing the character or credibility of the proponent.

Level Of Motivation

The degree or intensity of an individual's willingness or drive to engage in and persist through tasks or challenges.

Fulfillment

The feeling of satisfaction or happiness resulting from achieving one's goals or realizing one's potential.