In So-Called Finished Print Tests, Ads Are Measured for All

question 19

Multiple Choice

In so-called finished print tests, ads are measured for all of the following EXCEPT:

• A)communication.
• B)stopping power.
• C)persuasion.
• D)response to live talent.
• E)relevance.

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Definitions:

Nonresidential Real Estate

Property used for commercial, industrial, or other business purposes, excluding residential dwellings.

Residential Real Estate

Property zoned and used for dwelling purposes, including single-family homes, apartments, and townhouses.

Inventories

Refers to the goods and materials that a business holds for the ultimate goal of resale, production, or utilization in manufacturing.