VALS Segments Major Consumer Groups with Shared Life Attitudes and Motivations

question 53

True/False

VALS segments major consumer groups with shared life attitudes and motivations, while MindBase segments prospects according to their primary motivations and psychological and material resources.

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Definitions:

Organizational Commitment

An employee's psychological attachment to their organization, often resulting in a willingness to remain with the organization and go above minimal requirements.

High Self-monitors

Individuals highly sensitive to the social and interpersonal cues in their environment, thus able to adjust their behaviors accordingly to different situations.

General Dimensions

Broad categories or factors used to describe or analyze a particular domain or phenomenon.

Unsafe Behaviours

Actions or practices that increase the risk of accidents or injuries in the workplace or other environments.