What Is VALS? Discuss the Two Dimensions on Which It

question 64

Short Answer

What is VALS? Discuss the two dimensions on which it classifies consumers.

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Definitions:

Symbolic Interactionism

A theory in sociology that emphasizes the role of symbols and language as core elements of all human interaction.

Non-verbal Cues

Forms of non-spoken communication such as facial expressions, posture, and gestures that convey information or feelings.

Medieval Society

Social, economic, and political structures that characterized Europe during the Middle Ages, approximately from the 5th to the late 15th centuries.

Social Order

The balance and control of a social system, regulated by norms, values, rules, and law.