To Address the Increasing Power of the Media Audience to "Turn

question 79

Multiple Choice

To address the increasing power of the media audience to "turn us off" and to appeal to their aspirations, the advertising message must be:

• A)emotional with no sense of concern for the intellectual.
• B)compelling and necessary.
• C)intellectual with no sense of concern for the emotional.
• D)composed of gut level graphics with strong copy.
• E)balance power and recognition.

---

Definitions:

Vertebral Column

Backbone.

Tailless

Lacking a tail, characteristic of certain animals either through evolutionary adaptation or a specific genetic condition.

Nonhuman Primates

Primates other than humans, including monkeys, apes, and prosimians, characterized by their complex behaviors and varied habitats.

Apes

Large primates that lack tails and include species such as gorillas, chimpanzees, orangutans, and humans.