An Effective Appeal Is Based on What

question 25

Multiple Choice

An effective appeal is based on what?

• A)supports the advertising layout
• B)is most important to the majority of the target audience
• C)attracts the senses instinctively
• D)attracts instincts sensitively
• E)pulls viewers into the emotional scene

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Definitions:

Treponema Pallidum

A bacterium responsible for syphilis, a sexually transmitted infection that can cause long-term complications if not treated.

Syphilis

A sexually transmitted infection caused by the bacterium Treponema pallidum, characterized by distinct stages and potentially serious long-term complications if left untreated.

Mucous Membranes

Thin layers of tissue that line various structures within the body, producing mucus to protect and moisten the linings.

AIDS

Acquired Immune Deficiency Syndrome, a life-threatening condition caused by the human immunodeficiency virus (HIV), which severely damages the immune system.