If You Were Trying to Evaluate the Effectiveness of a Good

question 3

Multiple Choice

If you were trying to evaluate the effectiveness of a good headline, which of the following would you NOT factor in?

• A)use no more than 10, short, simple words
• B)use an action verb
• C)include an invitation, primary product benefits, brand name, and an interesting idea to keep people reading
• D)provide as much information as possible about the product or service with its key benefits
• E)select words that appeal only to prime prospects

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Definitions:

Ethnic Backgrounds

Refers to the heritage, nationality group, lineage, or country of birth of the person or the person's ancestors before their arrival in the United States.

Competence Norms

Standards and expectations within a group or organization regarding the acceptable level of skill and knowledge.

Morality Norms

Rules and standards of conduct based on concepts of right and wrong behavior in society.

Diversity

The inclusion of individuals with varied characteristics, such as different ethnic backgrounds, genders, ages, religions, disabilities, and sexual orientations.