When Procter & Gamble Uses Direct Mail to Sample Consumers

question 85

Multiple Choice

When Procter & Gamble uses direct mail to sample consumers as well as online coupons, it is using a type of proof known as a:

• A)warranty.
• B)trial offer.
• C)demonstration.
• D)reputation.
• E)guarantee.

---

Definitions:

Surplus of Euros

The condition where the supply of Euros exceeds the demand in the foreign exchange market.

Flexible Exchange Market

A system where the value of a currency is allowed to fluctuate according to the foreign exchange market.

Appreciate the Dollar

The increase in value of the US dollar relative to other currencies, leading to increased purchasing power internationally.