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List and discuss what you consider to be the three most important ideas suggested by Philip W. Sawyer, editor of Starch Tested Copy, for developing effective advertising. Explain why they are most important to you.
(Z)-1-Chloro-1-Fluoro-1-Butene
A geometric isomer of a chlorofluorinated butene, characterized by having the chlorine and fluorine on the same side of the double bond.
Carbon-Carbon Double Bond
A chemical bond between two carbon atoms involving four bonding electrons instead of the usual two, giving the molecule added stability and reactivity.
Geometry
The study or description of the shape and relative arrangement of figures and bodies or their properties in space.
Alkene
Unsaturated hydrocarbons containing at least one carbon-carbon double bond, participating in various chemical reactions.
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