The Main Objectives of a Creative Brief Include All of the Following

question 32

Multiple Choice

The main objectives of a creative brief include all of the following EXCEPT:

• A)provides clear direction regarding the message, which prospects are most likely to accept.
• B)provides the creative team a realistic view of what the advertising needs to do.
• C)provides the creative team a realistic view of what the advertising is likely to achieve.
• D)provides the account planner's account of how much money is available for the project.
• E)provides a clear picture of prospects to be addressed.

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Definitions:

Organic Cereals

Cereals made from ingredients that are grown without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs).

Target Market

A specific group of consumers on whose needs and wants a company focuses its marketing efforts.