To Address the Increasing Power of the Media Audience to "Turn

question 79

Multiple Choice

To address the increasing power of the media audience to "turn us off" and to appeal to their aspirations, the advertising message must be:

• A)emotional with no sense of concern for the intellectual.
• B)compelling and necessary.
• C)intellectual with no sense of concern for the emotional.
• D)composed of gut level graphics with strong copy.
• E)balance power and recognition.

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Definitions:

Inventory Turnover Ratio

Indicates how many times a company's inventory is sold and replaced over a certain period, calculated by dividing cost of goods sold by average inventory.

Inventories

Raw materials, work-in-process products, and completely finished goods that are considered to be the portion of a business's assets that are ready or will be ready for sale.

Operating Costs

Expenses associated with the day-to-day functions of running a business, excluding capital expenditures.

Net Sales

Revenue from sales transactions after deducting returns, allowances for damaged goods, and discounts.