If the "Got Milk" Campaign Continues to Use Personalities from All

question 23

Multiple Choice

If the "Got Milk" campaign continues to use personalities from all walks of life in its ads to promote milk, which of the following is it depending on to help make its ads even more effective?

• A)testimonial
• B)reputation
• C)demonstration
• D)a celebrity
• E)guarantee

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Definitions:

College Education

A post-secondary education program leading to an undergraduate or graduate degree, typically involving a combination of lectures, examinations, and research.

High School Seniors

Students in their final year of high school, typically focusing on completing their education and preparing for college, vocational training, or entering the workforce.

Good Marriage

A partnership characterized by mutual respect, understanding, effective communication, and emotional support between spouses.

Family

Parents and their offspring, viewed as a collective, whether they reside in the same place or not.