When All Is Said, Done, and Considered, One of the Primary

question 5

Multiple Choice

When all is said, done, and considered, one of the primary creative objectives of an advertisement is to:

• A)avoid disruption.
• B)move the prospect to inquire about the product.
• C)raise consumer consciousness about the product or service.
• D)attract attention.
• E)communicate the promise.

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Definitions:

Tax Cuts

Reductions in the amount of taxes that individuals or corporations are required to pay to the government.

Tax Revenue

The monetary gains that are acquired by governments from taxation.

Arthur Laffer

Arthur Laffer is an economist known for the Laffer Curve, which posits that there is an optimal tax rate that maximizes revenue without discouraging economic activity.

Tax Revenues

The proceeds that governments secure by enacting taxes.