When Trying Different Arrangements of Elements in an Ad Layout

question 93

Multiple Choice

When trying different arrangements of elements in an ad layout, the advertisement may be represented by using miniature drawings referred to as:

• A)mechanicals.
• B)roughs.
• C)comps.
• D)thumbnail sketches.
• E)miniature mock-ups.

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Definitions:

Political Philosophies

The study of questions about government, politics, liberty, justice, property, rights, law, and the enforcement of a legal code by authority.

Cox and Alm

Researchers known for their work in economics, often studied in the context of tax policies and their economic impacts.

Rich and Poor

Terms that describe the disparate economic levels and living standards between individuals or groups within a society.

Impartial Observer

A hypothetical individual who is unbiased and evaluates situations or decisions without any prejudice or preconceptions.