When the Writer and Layout Person Collaborate on an Ad

question 84

Multiple Choice

When the writer and layout person collaborate on an ad, their first task is to determine:

• A)where to place the headline.
• B)whether to use a subhead.
• C)the most important element in the ad.
• D)what emphasis to place on the price of the product.
• E)the overall tone of the piece.

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Definitions:

Plunger

A device that uses a movable rod to create suction or pressure, commonly used in pumps, valves, and hydraulic systems.

Swash Angle

The angle of the swash plate in a hydraulic pump or motor, which controls the displacement and direction of fluid flow, affecting the output speed and torque.

Swashplate Pump

A fluid power pump that uses a swashplate pumping principle.

Fixed Displacement

Describes hydraulic pumps or motors that provide a constant flow rate regardless of pressure changes.