The Failure of the "Chicken Crossing the Road" Approach for KFC

question 64

True/False

The failure of the "chicken crossing the road" approach for KFC demonstrated why agencies and clients should maintain libraries with their work and be sure an idea is thoroughly researched.

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Definitions:

Minority Judgment

The influence a minority opinion might have on changing or impacting the majority's viewpoint in a group.

Consistent Opinion

A viewpoint that remains stable and unchanged over time, reflecting a strong conviction or belief.

Minority Influence

The process by which dissenters (or numerical minorities) produce attitude change within a group, despite the extraordinary risk of social rejection and disturbance of the status quo.

Consistency

The quality of being uniform, unchanging, and reliable in nature, often considered a virtue in various contexts.