Which of the Following Would Be Important If You Wanted

question 70

Multiple Choice

Which of the following would be important if you wanted to choose typography that would encourage more readership of your advertisement?

• A)Type set in lowercase letters is read 13.4 percent faster than type set in all caps.
• B)Type set in all caps is remembered longer than type set in lower case.
• C)Reverse copy is read more rapidly than black type on a white background.
• D)Smaller text (six point or lower)is more effective.
• E)avoid "footless" fonts

---

Definitions:

Gardner

Refers to Howard Gardner, a psychologist best known for his theory of multiple intelligences, which posits that intelligence is multifaceted and not solely measured by an IQ score.

David Wechsler

David Wechsler was a psychologist who developed well-known intelligence scales, such as the Wechsler Adult Intelligence Scale (WAIS).

Intelligence Testing

The assessment of an individual's mental capabilities and cognitive functions through various standardized tests.

Normal Distribution

A bell-shaped curve that represents the distribution of many types of data where most occurrences take place in the middle of the range and fewer occur as you move away from the center.