Every Bit as Important in Some TV Spots as Copy

question 87

Multiple Choice

Every bit as important in some TV spots as copy or visuals, this can make or break a commercial.

• A)careful art direction
• B)sticking to the script
• C)music
• D)sticking to the budget
• E)proper casting

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Definitions:

Import-Competing Industries

Industries that produce goods and services that are also imported.

Deadweight Loss

The loss in total surplus that occurs whenever an action or a policy reduces the quantity transacted below the efficient market equilibrium quantity.

Tariff

A tax imposed by a government on goods and services imported from other countries, affecting trade.

Domestic Price

The price of goods or services within a country's borders, distinct from the price in international markets.