Advice That Will Keep You Out of Trouble If You

question 13

Multiple Choice

Advice that will keep you out of trouble if you decide to use the demonstration technique in a TV spot includes:

• A)puffery is acceptable, so the product can be manipulated to make it look better than it normally does.
• B)create the unexpected and delight the audience.
• C)strive for an unbelievable benefit message.
• D)the demonstration must correspond to actual usage.
• E)always have an attractive or handsome actor.

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Definitions:

Recessional Moraine

A moraine that forms as the front of a glacier melts back and stagnates for some time in one location, depositing a pile of sediment.

Sediment

Particulate matter that accumulates in layers on the Earth's surface, deposited by water, wind, ice, or biological activity.

Esker

A long, winding ridge of stratified sand and gravel, deposited by meltwater from a retreating glacier or ice sheet.

Sediment

Particles of rock, minerals, or organic materials that have been transported and deposited by wind, water, or ice.