Which of the Following Have Respondents Indicated in Various Studies

question 65

Multiple Choice

Which of the following have respondents indicated in various studies that advertisers ought to factor into their spots?

• A)Product category is irrelevant.
• B)Liking depended only slightly on entertainment value in a spot.
• C)People like commercials they feel are worth remembering.
• D)Original or novel approaches alone translate into likability for the commercial.
• E)Liking a commercial went well beyond mere entertainment.

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Definitions:

Relationship Balance

The equilibrium achieved when parties in a relationship manage to satisfy their own needs while respecting and fulfilling the needs of the other party.

Deal Orientations

Refers to an individual's or organization's tendency to focus on and prioritize transactions and agreements in their business operations or strategies.

Organizational Conflict

A state of discord caused by the actual or perceived opposition of needs, values, and interests between people working together.

Conflict Levels

The intensity, scale, or seriousness of a dispute or disagreement, ranging from minor disagreements to significant battles or wars.