If You Expect a Listener to Stay Tuned to Your

question 33

Multiple Choice

If you expect a listener to stay tuned to your radio spot, according to copywriter Tom Monahan, the things that "must be good for the spot to be good" include all of the following EXCEPT:

• A)casting.
• B)pricing.
• C)copy.
• D)production.
• E)concept.

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Definitions:

Output

Output refers to the total amount of goods and services produced by a company, industry, or economy within a specific period.

Monopolistic Competition

A market structure characterized by many sellers offering differentiated products or services, allowing for some degree of market power and price control.

Economic Profits

Profits earned by a firm after accounting for both explicit and implicit costs.

Monopolistically Competitive

A market structure characterized by many firms selling products that are similar but not identical, allowing for limited control over market prices.