If You Expect a Listener to Stay Tuned to Your

question 33

Multiple Choice

If you expect a listener to stay tuned to your radio spot, according to copywriter Tom Monahan, the things that "must be good for the spot to be good" include all of the following EXCEPT:

• A)casting.
• B)pricing.
• C)copy.
• D)production.
• E)concept.

---

Definitions:

Nonverbal

Communication or interaction that occurs without the use of words, including gestures, body language, and facial expressions.

Perceptually Differentiated

The capability to distinguish between different stimuli or pieces of information based on sensory input.

Distractible

A characteristic of an individual who is easily pulled away from focusing on something by external stimuli or thoughts.

Cross-modal Transfer

The ability to apply learning and adapt behaviors based on information received through different sensory modes.