If You Are Striving for Distinctiveness in Your Radio Spot

question 46

Multiple Choice

If you are striving for distinctiveness in your radio spot, which of the following would you AVOID?

• A)try to sound different
• B)use a particular voice quality
• C)use tried-and-true phrasing from award-winning spots
• D)use an easily identifiable sound but for different reasons than the ordinary
• E)use a musical phrase

---

Definitions:

Suspicious

Characterized by or inclined to suspect something wrong without having evidence.

Environment

The surrounding physical, biological, social, and cultural context in which an organism or community lives, influencing development and behavior.

Daycare Center

A facility that provides care and education for young children during the day while their parents are at work or otherwise engaged.

Quiet

Characterized by little or no noise, offering an environment or demeanor that is calm or tranquil.