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Creative Director Steven Lang says that with proper focus on your subject, using "theater of the mind," and repetition, you can stand out from the clutter with radio commercials that get results.
Variable Overhead Efficiency Variance
The difference between actual hours taken to produce something and the standard hours expected, multiplied by the variable overhead rate.
Budget Variance
The difference between the budgeted or planned amount of expense or revenue, and the actual amount incurred or received.
Fixed Overhead Budget Variance
The variance between the budgeted and the actual incurred fixed overhead expenses.
Manufacturing Overhead Applied
The portion of estimated manufacturing overhead cost that is assigned to each unit of production based on a predetermined rate.
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