Radio Copy That Communicates the Big Idea While Staying on Track

question 5

Short Answer

Radio copy that communicates the big idea while staying on track, avoiding side issues, and using only necessary words possesses the characteristic of ________; it's a way to vitalize the copy.

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Definitions:

Stigmatized

Describes a process where individuals are marked by disgrace or public disapproval due to a particular characteristic or condition.

Auditory and Visual Hallucinations

Perceptions of sound or sight, respectively, in the absence of external stimuli, often associated with mental health conditions.

Schizophrenia

A mental disorder known for affecting a person's ability to think, feel, and behave clearly, often featuring hallucinations and delusions.

Taxonomy

A system of classification that organizes concepts or objects into categories based on shared characteristics.