If You Were Trying to Select a Strong Brand Name

question 56

Multiple Choice

If you were trying to select a strong brand name that would aid marketing objectives, your authors suggest that you NOT do which of the following?

• A)differentiate your product from that of the competition
• B)describe the product so prospects know exactly what to expect
• C)choose a common, easily understandable word
• D)choose a name that is compatible with the product
• E)choose a name that is easily pronounced and memorable

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Definitions:

Semi-Annually

Occurring or done every six months or twice a year.

Annual Payments

Payments made once a year as part of a financial agreement, such as loans, annuities, or investments.

Compounded Quarterly

Interest calculation method where interest is added to the principal sum at the end of every quarter, leading to interest earnings on interest.

Investing

The practice of assigning funds with the aim of producing income or profit.