Examlex
It takes a brand identity system and a logo to connect a company to its attributes and positioning in the marketplace.
Congruency
The state or quality of agreeing, being compatible or consistent.
Biased Sample
A nonrepresentative sample.
Representative Sample
A small group representing a larger group in terms of age, sex, ethnicity, socioeconomic status, orientation, for example.
Multistage Sample
A sampling method involving multiple phases of selection, often used in large-scale surveys to efficiently gather data.
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