Trademarks Can Also Be Called Service Marks (If Used for a Service)

question 50

True/False

Trademarks can also be called service marks (if used for a service), but a trademark is not the same as a trade name.

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Definitions:

Intangible Attributes

Attributes of a product or service that are intangible and unquantifiable, including elements like brand prestige or the level of customer service.

Durable Goods

Durable goods are items with a long life expectancy, such as appliances, cars, or furniture, that are used over time rather than being quickly consumed or disposed of.

Nondurable Goods

Items that are consumed or wear out quickly and have a short lifespan, such as food, beverages, and paper products.

Specialty Products

Items that the consumer makes a special effort to search out and buy.