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Discuss Brand Identity Expert Allen Adamson's Predictions About Five Directions

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Essay

Discuss brand identity expert Allen Adamson's predictions about five directions that may influence the future of branding.


Definitions:

Cultural Competence

The ability to understand, appreciate, and interact effectively with people from cultures or belief systems different from one's own.

Worldviews

The fundamental cognitive orientation of an individual or society encompassing natural philosophy, fundamental existential and normative postulates, or themes, values, emotions, and ethics.

Local Agencies

Local agencies are organizations that operate within a specific geographical area, providing services or support to the local community in various sectors.

Multicultural Ethical Awareness

The understanding and sensitivity to ethical issues and values across a variety of cultures, crucial in global business and interpersonal relations.

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