When an Advertiser Is Able to Select a Set of Words

question 31

Multiple Choice

When an advertiser is able to select a set of words that illuminates the advertising and encapsulates the promise that can only be associated with its brand, it is using:

• A)integrated marketing communications.
• B)synchronicity.
• C)verbal similarity.
• D)creative consideration.
• E)dynamic theme adjustment.

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Definitions:

Human-Capital Theory

A theory that views individuals' skills and knowledge as valuable assets that can enhance their productivity and income.

Education

The process of receiving or giving systematic instruction, especially at a school or university.

Productivity

The measure of how efficiently production inputs, like labor and capital, are being used to produce a given level of output.

Compensating Differential

Additional wages or benefits offered to employees to offset unpleasant aspects of a job or workplace conditions.