Repeating Benefits, Theme and Key Copy Points in Campaign Ads

question 45

Multiple Choice

Repeating benefits, theme and key copy points in campaign ads bestows continuity across all media and helps:

• A)brand equity.
• B)brand influence.
• C)brand direction.
• D)brand personality.
• E)brand preference.

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Definitions:

Psychological Conflicts

Inner struggles resulting from opposing, simultaneous desires, fears, needs, or external demands.

Sex

Biological classification based on physiological differences among organisms, commonly categorized as male or female.

Psychodynamic Theory

A psychological theory that explains personality in terms of conscious and unconscious forces, such as unconscious desires and beliefs.

New Technology

Innovative or advanced technological devices, methods, or systems that have been recently developed or introduced.