A Research Study by Dynamic Logic on the Effect of Adding

question 68

Multiple Choice

A research study by Dynamic Logic on the effect of adding online to a television campaign found that:

• A)adding the Web was stronger at raising awareness.
• B)adding the Web significantly impacts sales.
• C)use of the Web links a brand to a message twice as much as does use of broadcast.
• D)use of the Web links a brand to a value proposition twice as much as does use of broadcast.
• E)adding the Web virtually had little effect on raising associations or awareness.

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Definitions:

Perceptual Symptoms

Distortions or inaccuracies in the way sensory information is perceived or interpreted by the brain.

Antisocial Personality Disorder

A mental disorder characterized by a long-term pattern of disregard for, or violation of, the rights of others.

Incarceration

The state of being confined in prison as a punishment for crimes or as a pre-trial measure.

Intelligence

The capacity for learning, understanding, and applying knowledge, as well as the ability to engage in abstract thinking and problem-solving.