When Analyzing the Competitive Atmosphere and Marketing Climate, Advertisers Would

question 33

Multiple Choice

When analyzing the competitive atmosphere and marketing climate, advertisers would NOT consider?

• A)other brand and products
• B)the psychographic profile
• C)the demographic profile
• D)the ROI
• E)the geomarketing profile

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Definitions:

ATC

Stands for Average Total Cost, which is the total cost of production (fixed plus variable costs) divided by the number of units produced.

Economic Profits

A reiteration emphasizing the calculation that includes total revenues minus total costs, where total costs consider both the explicit and implicit costs.

Competitive Price-searcher Market

A market structure where firms have some degree of market power, enabling them to set prices above marginal cost, but must consider competitor prices to attract consumers.