After the Overall Copy Objectives Are Determined, We Should Be

question 77

Multiple Choice

After the overall copy objectives are determined, we should be ready to:

• A)determine what motivates people.
• B)determine whether the budget will allow for embellishments.
• C)address production needs.
• D)implement the copy strategy.
• E)select the appropriate visuals.

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Definitions:

Gordon Allport

An American psychologist, one of the founding figures of personality psychology known for his trait theory of personality.

Sigmund Freud

The founding father of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Trait Approach

A perspective in psychology that emphasizes the identification and measurement of specific personality characteristics or traits.

Social-cognitive

A theory of psychology that emphasizes the role of observational learning, embodiment of social experiences, and cognitive processes in understanding and changing behavior.