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Most Product Failures Stem from an Overly Optimistic Appraisal of a Product

question 12

True/False

Most product failures stem from an overly optimistic appraisal of a product.


Definitions:

Customer-Oriented Metrics

Indicators used to measure aspects of customer satisfaction, behavior, and preferences in relation to a company's products or services.

Customer Satisfaction

A measure of how products or services meet or surpass the expectations of customers, often used as an indicator of repeat business and loyalty.

Global Segments

Refers to the division of the global market into distinct groups of customers or regions with similar characteristics or needs.

Positioning

The process of establishing a distinctive place for a brand or product in the market and in the customers' minds.

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