Examlex
Most product failures stem from an overly optimistic appraisal of a product.
Customer-Oriented Metrics
Indicators used to measure aspects of customer satisfaction, behavior, and preferences in relation to a company's products or services.
Customer Satisfaction
A measure of how products or services meet or surpass the expectations of customers, often used as an indicator of repeat business and loyalty.
Global Segments
Refers to the division of the global market into distinct groups of customers or regions with similar characteristics or needs.
Positioning
The process of establishing a distinctive place for a brand or product in the market and in the customers' minds.
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