Likely Causes for Faulty Information on Ethnic Markets Include All

question 49

Multiple Choice

Likely causes for faulty information on ethnic markets include all of the following EXCEPT:

• A)either little or bad contact information.
• B)researchers at little or no experience in ethnic marketing.
• C)respondents were sometimes uncooperative with researchers because of language barriers and a lack of understanding of the research's aims.
• D)an unavailability of ethnic-oriented syndicated research studies.
• E)weighting of research samples often did not fully take into account the ethnic population, especially in major markets.

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Definitions:

Public Institutions

Organizations established and funded by the government to provide services to the public, such as schools and hospitals.

New Deal

A series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the United States during the 1930s in response to the Great Depression.

1929

The year marked by the Wall Street Crash, leading to the onset of the Great Depression impacting the global economy.

1933

The year notable for the depth of the worldwide Great Depression and the implementation of the New Deal in the United States.