Examlex
Whereas at one time creative strategy was normally generated in the United States and adapted abroad, we are routinely seeing ideas and advertising executions originating in a foreign market and adapted for global use.
Variable
Any measurable factor, trait, or characteristic that can vary or change within an experiment or study.
Placebo Effect
A beneficial effect produced by a placebo drug or treatment, which cannot be attributed to the properties of the placebo itself, but to the patient's belief in it.
Inert Substance
A substance lacking active properties, particularly in the context of chemical reactions, not capable of inducing a change or reaction in other substances.
Pain Relief
Methods or treatments used to reduce or alleviate physical discomfort or pain.
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