Which of the Following Would NOT Be True of Testimonials

question 64

Multiple Choice

Which of the following would NOT be true of testimonials?

• A)The heart of this technique depends on having a sports star, entertainment personality, or acknowledged expert endorse a brand.
• B)People like to identify with role models.
• C)Personalities who knowingly engage in deception are not liable, only the advertiser is.
• D)People like to identify with celebrities and role models.
• E)The personality must have actually used the product or service at the time of the testimonial.

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Definitions:

Social Assistance

Government programs designed to provide financial aid and support services to individuals and families in need.

Food Bank

A nonprofit organization that distributes food to those who have difficulty purchasing enough to avoid hunger.

Wage Gap

The disparity in income between different groups of people, often based on gender, race, or occupation.

Unpaid Work

Labor without financial compensation, including household chores, caregiving, and volunteer efforts, often unrecognized in economic analyses.