All of the Following Apply to Comparison Advertising EXCEPT

question 86

Multiple Choice

All of the following apply to comparison advertising EXCEPT:

• A)companies may be sued by competitors for commercials that unfairly disparage that competitor's brand.
• B)require substantiation of qualities for only your own brand.
• C)the first comparison advertising used was in the 1930s by Chrysler, inviting customers to "try all three."
• D)comparative advertising perceived as unfair by consumers may damage advertising in general.
• E)it may inadvertently promote the competitors' brands.

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion of a set of values.

Systematic Risk

The risk inherent to the entire market or market segment, which cannot be mitigated through diversification. Also known as market risk or undiversifiable risk.

Capital Asset Pricing Model

A financial model that describes the relationship between systematic risk and expected return for assets, particularly stocks.

Security's Beta

A measure of a security's volatility relative to the overall market or a specified benchmark.